The 3 Second Rule

2 to 3 seconds.

That’s all the time you have to make an impression with your website. You can loose almost half of your visitors if pages don’t load quickly enough. Slow speeds kill conversions. That means a lesser chance of you being able to engage or sell to your customers. After 10 seconds you can definetly say goodbye. People are strapped for time and don't have the patience to wait endlessly for a page to load. 

It's important to have a website that loads quickly so you can boost customer confidence and trust in your website. Pages that load quickly will make people tell other people about you. A few seconds can make all the difference! 

How can your web developer help you to solve this?

Make sure they do these things:

  1. Remove unnecessary plugins or keep them to a minimum.
  2. Use high quality images optimized for web. 
  3. Code semantically and follow the DRY rule in the backend to ensure everything loads fast and in the right order. If they don't know what good semantic code is then get rid of them. 
  4. You have a good reliable web host with up to date reliable equipment. Don't always go the cheaper route unless you do your research. Look thoroughly into what your web host will be providing you. Sometimes cheaper companies often use cheaper equipment, which means that your visitors might have to wait longer for your pages to load.